- ISBN13: 9780471432333
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionFull of profitable tips, techniques, scholastic real-world examples, exhibits, as well as most appropriate practices, this accessible as well as obvious paperback will assistance we stay up to date upon a newest thinking, strategies, developments, as well as technologies in chartering egghead property. . . . More >>
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Filed under: Property
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Uri
This is a good guide for introducing someone to the subject. Like the title says, it’s the essentials, giving the reader a foundation to come back to wherever the particulars of their situation might take them. It is a big plus that the book is surprisingly readable – Important given that the typical reader might have to read the book in order to develop an understanding of why they should have an interest in the subject.
Rating: 5 / 5
This is a great summary of the essentials of Intellectual Property licensing. Even for attorneys, this is very useful because it takes several years in practice to encounter this many situations and solutions the book has described. I particularly liked the chapters on Licensing Strategies: the carrot and the stick, Royalties and Royalty Rates, and Negotiating the Deal. The Checklist of Patent License Terms is a very useful tool to daily practitioners of patent licensing. This book combines IP law with its unique business environment and suggests those unique strategies and practices. Recommend for junior to mid level IP attorneys, contracts professionals, paralegals, and licensing professionals. Great playbook on licensing.
Rating: 4 / 5
This book was a quick read yet chock full of important information about licensing. Even though i already work in the licensing industry, this book offered specific knowledge of contract terminology and negotiation strategy that i found useful.
Rating: 4 / 5