Kent (PRWeb UK) April 12, 2012
Currently one of the leading retailers of cheap sunglasses, SelectSpecs.com offers a variety of glasses including its own specific brands and designers. That site visitors will find some of the most competitive prices in the world to ban items such as low light, geek glasses and rimless glasses.
its expansion in the road high in Westgate-on-Sea, Kent, is part of a trend that will combine online content with the exercise in-store experience. While offering consumers the same great value and savings, the store will allow people who are not safe to buy online to try before you buy.
-store computer terminal will display a wide variety of on-line, and the frame is not available in stores can be called in for customers to try. Specialized personnel will be on hand to offer advice, with orders processed and shipped directly to customers at home, unlike many who want the optical collection. Data of the customer and then stored so that they can easily reset or more orders placed online at any time. The ophthalmologist will be available in stores offer comprehensive eye examinations using the latest technologies.
David McMillan who founded the show online and giant sunglasses, Selectspecs.com in 2005, said: The decision to open a shop on the main road comes from our observation that digital content has reached a new level influence of consumers. To keep up the strategy for future growth of competition, we have to combine both click and brick, multi-channel approach to pure online offers
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building online brand equity has been our main goal with a large investment in SEO, PPC, marketing and PR to improve search results and drive traffic to the site. But the channel hopping becomes the new normal for today’s Internet-savvy buyers to imagine that the high percentage of high street sales are derived from the consumer sector, it would use the store as a showroom for online purchases. The goal is to increase brand exposure and sales, making the shopping experience more enjoyable and convenient than ever, both online and in stores.
type of activity was witnessed by a leading consumer brand, Hotel Chocolat, Amazon and eBay, and supported by Professor Joshua Bamfield, director of the Center for Retail Research.
He said: This is a reasonable strategy because a significant portion of online retailers tend to have a high street presence for three or four years. Multi-channel retailing is now seen as part of a trend that will be SelectSpecs and the leading edge of its growth strategy.
SelectSpecs.com has one of the largest range of cheap glasses and sunglasses on the market, which boasts 40 000 frame styles online. This, combined with a unique offering from glasses cheapest in the world with a simple prescription? 6, has firmly positioned the company to the top of his game with an average of 200 000 visits per month.
David continues: With the convergence of bricks and mortar to online and mobile channels, there is a new era of retailing. Customers using both online and offline channels and business structure we must keep up with the pace of change and trying to get better.
http://www.selectspecs.com
Please visit the website for more information.
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