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Port Washington, New York (PRWEB) January 8, 2012
What began as a difficult year in the consumer electronics end up in the same way, according to leading market research firm NPD Group *. Weekly Tracking Service Number of sales of consumer technology (not including cell phones, tablets, e-readers, and video games) down 5.9 percent to about $ 9.5 billion during the five weeks ended 24 * *, an improvement of just over 6.2 per cent decline in 2010.
Despite the darkness of the PC and the television market, sales for the two categories of core dipping just 4 percent in dollars in 2010, and the volume of the unit are essentially flat on a year-over-year basis .
2010 is the first year in which a real weight on the market long enough to EC is not the core TV and PC, said Stephen Baker, vice president of industry analysis at NPD. Revenues for the two segments to outperform the market, while the rest fell more than 7 percent. Accelerating rate of decline in the category of old technologies, such as DVD players, GPS and MP3 to put ceilings on how well the industry can do during the holidays.
Desktop
increased by 2 percent in unit volume, but this is not enough to compensate for the decline of 5 percent on sales of notebook PCs that brings the total turnover decreased by 4 percent. ASP jumped $ 9 year-over-year to $ 575 last year, continuing the trend of rise in prices of holidays. Windows-based all-in-one (AIO) PC increased 135 percent and accounted for nearly 20 percent of all units of desktop Windows sales.
Large screen TV
gives a huge boost to the market for flat-screen TVs, sales of units, thanks to a TV with a screen of 50 inches and above increased 32 percent. Approximately one in six flat-screen televisions sold are above 50 inches and larger share of TVs of 60 inches is more than triple flat screen. While the 32-inch TV, the largest single segment of the market size, see revenues down almost 9 percent and the average price fell below $ 300, up to $ 277. 3D TV, the industrys most maligned segment, see unit volume rose over 100 percent and a TV with 3D capabilities represented more than one out of every five dollars spent on TV during the holidays.
In other TV devices
bright spot for the industry. Turnover for the home theater system increased by 10 percent, revenue increased 3.5 percent and the recipient of the stand-alone devices that the income stream has seen an increase of 65 percent while the stand-alone systems speakers for mobile devices has seen sales increase nearly 10 percent.
‘really a mix of this year, Baker said. Many new technologies are strong gains, although most products, such as streaming devices, continue to produce the volume is too small due to the general trend of the market. This new technology tends to be the ones to see in 2012 as the industry continues to seek opportunities to replace aging high growth product segment
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*
NPDs weekly POS information derived from a subset panel of retailers that also contribute to the NPDs is projected monthly POS panel.
** holiday sales including sales from 20 November, 24 December 2011
About The NPD Group, Inc.
The NPD Group is a leading provider of reliable and comprehensive consumer and retail information for a variety of industries. Today, more than 2,000 manufacturers, retailers and service companies rely on NPD to help them make critical business decisions at national and local in the global market. NPD helps our clients identify new business opportunities and guide product development, marketing, sales, trading, and other functions. Information is available for industrial sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact information, visit http://www.npd.com/, or follow us on Twitter: @ npdtech and @ npdgroup
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FOR MORE INFORMATION:
Sarah Bogaty
+1 516 625 2357
sarah (dot) Bogaty (at) NPD (dot) com
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