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Arlington, VA and Chicago, IL (PRWEB) December 13, 2011
2ergo (LSE: RGO), an international provider of mobile strategy and technology solutions, and U. S. Cellular (NYSE: USM), which has the highest call quality and the satisfaction of the national network of each operator, announced the successful completion of tickets mobile tailgate sponsored campaigns run on eight U. S. Cellular, where college football. Run throughout the college football season 2011, campaigns to generate thousands of fans an unforgettable experience, with the support of U.S. investments HiFi sponsors campus, and the bridge in place the marketing channels for the mobile channel.
The purpose of this campaign is to improve the fan experience tailgating U. S. Cellular products and services, increasing our brand awareness, said Rebecca Kruse, Senior Sponsorship and Events Manager U. S. Cellular. The Country tailgate for mobile subscriptions offered an innovative program that has great visibility through in-stadium activities and campaigns. Participation is seen is very encouraging.
Use
HiFi 2ergo Mobile Managed Services partners have developed a joint campaign with U. S. Cellular and their agency partners to provide an interesting way for football fans to interact with the U. S. brand mobile phone and learn about their latest projects and mobile devices. To stand out from the crowd, the representatives of the journey through the events Segway decorated with custom branded with the mark QR code created by 2ergo. Tailgaters observe the QR code to achieve a dynamic mobile landing page displayed if they are a winner in the immediate U. S. Cellular branded promotional items or gift cards. The mobile site also includes a registration form for the grand prize of two tickets to the Bowl Game National Championship.
participating universities are the University of Iowa, Iowa State, University of Maine, University of Northern Iowa, University of Tulsa, Valparaiso, West Virginia University and University of Wisconsin. To extend the promotion beyond the game of college football, consumers can also enter to win great prizes by scanning the bar code on their local retail store U. S. Cellular
.
campaign was developed by our team of Managed Services enabled mobile U. S. Cellular is a meaningful dialogue with end users to increase brand affinity, said Michael Scully, Managing Director, 2ergo Americas. It also created an innovative way to measure the effectiveness of the media marketing has traditionally been very difficult to capture, describe why mobile marketing should be closely integrated with the overall marketing strategy to interact with the target audience
.Campaign exceeds
HiFi U.S. goal for customer interaction events: 4321 consumers see a QR code, 1074 winner walked away with prizes, and 2989 people entered to win a major prize. The number of participants increased by 58% from the first week until last week, which may be caused by word of mouth among the tailgaters.
campaign produced impressive efforts of the fan experience. Highlights from the feedback fans include:
? I’m glad we had this conversation. I’m really looking for a new operator.
? What do I need to buy to do it on a Segway? You sign up, I promise.
? Luckily you guys here. Im back to U. S. Cellular.
? I win, I win, I love this wonI, I’ve never won anything!
? I love U. S. HiFi exchange the battery for free. They are very comfortable.
? III joined U. S. Cellular if the Hawkeyes won the Big Ten Conference!
For more details on the results of the program and photos of the event, please contact @ lindsay.woodworth 2ergo.com.
About
U. S. Cellular
U. S. Cellular rewards customers with unprecedented advantages, and breakthrough innovations designed to improve the customer experience. Chicago-based carrier has a strong line-up of cutting-edge devices are all supported by high-speed national network of companies that have the highest quality call any airline. U. S. Cellular became the JD Power and Associates 2011 Customer Service Champion and received the PC Magazine 2011 Readers Choice Award. To learn more about U. S. Cellular, visit one of the retail store or uscellular.com. To receive the latest news, promotions and videos, connect with U. S. Cellular on Facebook.com / uscellular, Twitter.com / uscellular and YouTube.com / uscellularcorp
.
About 2ergo
2ergo is an international business and mobile marketing solutions company. It combines innovative technology and exclusive mobile professional services to help organizations develop and implement their mobile strategies. Companies such as Fox Sports, Fox News, ESPN, Australian Broadcasting Corporation, Orange, Aviva, Fidelity, Transport for London, the Times of India, O2, and Procter & Gamble have all the advantages of 2ergos end-to-end mobile solutions to increase sales by mobilizing business processes, reduce costs and improve customer relations. Based in the UK, 2ergo has been a pioneer of innovative solutions that enable mobile business in different industries and geographies since 1999. International presence, including North America, Latin America, India and Australia. 2ergo is listed on the AIM London Stock Exchange (AIM: RGO). For more information, visit http://www.2ergo.com.
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